Thomond Park
Rugby heritage, visitor planning and venue enquiries in one place
- Year
- 2024
- Industry
- Sports & Tourism
- Scope
- Website Design
- Timeline
- 3 months
- Images
- 14 published
Starting condition
A landmark venue had to serve supporters, tourists and event planners without reducing its story to a list of facilities.
Museum and stadium tour visitors needed a more direct route from research to booking, especially on mobile. Corporate and private event audiences needed specifications, practical venue information and a visible enquiry path. At the same time, the site had to carry the atmosphere and heritage associated with Thomond Park, while remaining straightforward for the team updating matchday, tour and event content.
Summary
- Business condition
- A landmark venue had to serve supporters, tourists and event planners without reducing its story to a list of facilities.
- Organizing decision
- Distinct visitor routes sit within one venue platform, supported by stronger content and a real sense of place.
- Studio contribution
- UX Architecture / Web Design / Booking Engine Integration / Technical SEO / Inclusive UX and accessibility support
- What you can inspect
- The work, and the decisions behind it.
The full project, in sequence.
Every published image from the project, in order — from the lead expression through interface, content and implementation detail.
The decisions
The thinking, as it was published.
Museum and stadium tour visitors needed a more direct route from research to booking, especially on mobile. Corporate and private event audiences needed specifications, practical venue information and a visible enquiry path. At the same time, the site had to carry the atmosphere and heritage associated with Thomond Park, while remaining straightforward for the team updating matchday, tour and event content.
The website combines a mobile focused structure, video led headers, richer event content and a more direct booking route for museum and stadium tours. Venue information is easier to scan, commercial enquiry journeys are more visible and heritage content has space to breathe. Together, those elements let Thomond Park communicate tours, events, matchday updates and its wider story without asking visitors to interpret one crowded navigation path.
We mapped each audience's main questions, then shaped navigation, page hierarchy and calls to action around those tasks. The technical work included caching, GZIP compression, minified assets, dynamic event display sections and content tools for matchday updates. Accessibility considerations were carried through the responsive interface, helping the venue serve a broad audience while keeping routine content management practical.
Design response
Distinct visitor routes sit within one venue platform, supported by stronger content and a real sense of place.
The website combines a mobile focused structure, video led headers, richer event content and a more direct booking route for museum and stadium tours. Venue information is easier to scan, commercial enquiry journeys are more visible and heritage content has space to breathe. Together, those elements let Thomond Park communicate tours, events, matchday updates and its wider story without asking visitors to interpret one crowded navigation path.
Published process
Fans, tour guests, event organisers and international visitors were treated as separate audiences from the outset.
We mapped each audience's main questions, then shaped navigation, page hierarchy and calls to action around those tasks. The technical work included caching, GZIP compression, minified assets, dynamic event display sections and content tools for matchday updates. Accessibility considerations were carried through the responsive interface, helping the venue serve a broad audience while keeping routine content management practical.
System delivered
“We recently worked with Dave and his team for a full website re-design. The end result is fantastic: professional, clean, and exactly what we needed to move the business forward.”
Evidence standard
Published work, with its source.
This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear.
Original published case record