Written up in full
Metaltech
A clearer technical product story for aviation procurement teams
- Sector
- Year
- 2025
- Duration
- 1 month
- Depth
Challenge
Metaltech had substantial operating proof, but technical buyers needed a faster way to connect it with relevant equipment detail.
The company had supplied 1,500 units to Madrid, worked across 23 European hubs and built relationships with major aviation clients. Online, that evidence needed to sit alongside the product, compatibility and compliance information procurement teams use during evaluation. The challenge was to organise technical credibility for fast review without replacing precise data with broad sales language or forcing visitors through a conventional marketing funnel.
Solution
Product pathways were built around verification, helping buyers move from a requirement to relevant technical proof.
UX architecture, technical SEO, B2B content strategy and visual identity were shaped around supplier evaluation. Equipment categories, aircraft compatibility, ISO certifications and load bearing information were brought closer together, reducing the distance between initial discovery and detailed review. The interface remains direct and easy to scan, so technical decision makers can focus on suitability rather than interpret a general corporate brochure.
Process
Procurement questions, aviation terminology and operational evidence guided the content structure.
We organised the experience around what buyers need to establish: which equipment is available, what aircraft it supports, which compliance information is provided and what operating experience sits behind the offer. Technical SEO reflected the language used in ground support searches, while the visual system gave specifications and proof points enough prominence to support comparison without overstating what the site could demonstrate.
The project, in sequence.
Images published with this project - 8
System delivered
“We have partnered with [Dave Curtin] to create and promote multiple websites over the last number of years. We are consistently happy with the results and the service provided.”
Evidence standard
What this entry carries.
8 images, the full set published with this project, and the studio’s contribution stated in the client’s own published words above.
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