Macro Stainless
Helping specialist buyers find the right stainless steel components
- Year
- 2025
- Industry
- Industrial Engineering
- Scope
- Website Design
- Timeline
- 1 month
- Images
- 9 published
Starting condition
Engineers and procurement teams often know the specification they need, but not where it sits inside a large catalogue.
Static PDFs and long product lists made it slower to locate a precise part, grade, finish or dimension and limited how much catalogue information search engines could understand. Macro needed a structure that supported detailed product research without forcing specialist buyers into a consumer checkout pattern. It also had to make product data manageable internally, so accuracy and discoverability could improve together as the catalogue developed.
Summary
- Business condition
- Engineers and procurement teams often know the specification they need, but not where it sits inside a large catalogue.
- Organizing decision
- Filtering, documentation and enquiry building were designed as parts of the same B2B product journey.
- Studio contribution
- UX Architecture / Bespoke Catalogue Development / CMS Integration / Technical SEO
- What you can inspect
- The work, and the decisions behind it.
The full project, in sequence.
Every published image from the project, in order — from the lead expression through interface, content and implementation detail.
The decisions
The thinking, as it was published.
Static PDFs and long product lists made it slower to locate a precise part, grade, finish or dimension and limited how much catalogue information search engines could understand. Macro needed a structure that supported detailed product research without forcing specialist buyers into a consumer checkout pattern. It also had to make product data manageable internally, so accuracy and discoverability could improve together as the catalogue developed.
Bespoke catalogue development, CMS integration, UX architecture and technical SEO created an enquiry led experience. Buyers can filter by grade, finish and dimension, open relevant datasheets and collect products for discussion instead of being pushed toward an ecommerce cart. Behind the interface, the custom CMS supports structured product data and document updates, helping the Macro team keep detailed specifications accurate and easier to publish.
We studied how technical buyers describe categories such as hygienic fittings and process valves, then used those relationships to organise navigation, filters and CMS fields. The same structure gives search engines clearer product context to index. This groundwork made the catalogue more precise for engineers, more useful during procurement review and more manageable for the team responsible for maintaining specifications and supporting documents.
Design response
Filtering, documentation and enquiry building were designed as parts of the same B2B product journey.
Bespoke catalogue development, CMS integration, UX architecture and technical SEO created an enquiry led experience. Buyers can filter by grade, finish and dimension, open relevant datasheets and collect products for discussion instead of being pushed toward an ecommerce cart. Behind the interface, the custom CMS supports structured product data and document updates, helping the Macro team keep detailed specifications accurate and easier to publish.
Published process
Product taxonomy and specialist search language came before page layout.
We studied how technical buyers describe categories such as hygienic fittings and process valves, then used those relationships to organise navigation, filters and CMS fields. The same structure gives search engines clearer product context to index. This groundwork made the catalogue more precise for engineers, more useful during procurement review and more manageable for the team responsible for maintaining specifications and supporting documents.
System delivered
Evidence standard
Published work, with its source.
This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear.
Original published case record