Lana Thai
Bringing customers from local search to direct ordering
- Year
- 2022
- Industry
- Hospitality
- Scope
- Website Design
- Timeline
- 3 months
- Images
- 10 published
Starting condition
Direct ordering had to feel as immediate as a marketplace app while giving each restaurant location enough local relevance.
Customers were already comfortable searching, comparing and ordering through large delivery platforms. Lana Thai needed an owned route that could match that sense of convenience, bring menus and location information together and preserve more of the direct customer relationship. It also had to support repeat users and first time local searches without making either audience navigate a heavy brand experience before reaching practical information.
Summary
- Business condition
- Direct ordering had to feel as immediate as a marketplace app while giving each restaurant location enough local relevance.
- Organizing decision
- Menus, locations and ordering actions were connected within one consistent brand and search structure.
- Studio contribution
- Direct Ordering & Local SEO Platform
- What you can inspect
- The work, and the decisions behind it.
The full project, in sequence.
Every published image from the project, in order — from the lead expression through interface, content and implementation detail.
The decisions
The thinking, as it was published.
Customers were already comfortable searching, comparing and ordering through large delivery platforms. Lana Thai needed an owned route that could match that sense of convenience, bring menus and location information together and preserve more of the direct customer relationship. It also had to support repeat users and first time local searches without making either audience navigate a heavy brand experience before reaching practical information.
Brand architecture, interface design, local SEO and custom development were organised around the decisions people make before ordering. Relevant location pages connect search intent with nearby restaurants, menu content remains easy to reach and direct ordering routes provide a practical alternative to marketplace journeys. The same structure gives Lana Thai a more consistent way to present the brand as locations and content change.
We mapped local search behaviour and repeat ordering needs before shaping the information hierarchy. Location content and search foundations helped nearby customers reach the most relevant restaurant, while menus and calls to action kept the route to ordering direct. The underlying content model also gave Lana Thai room to support multiple locations and routine updates without rebuilding each restaurant journey as a separate one off page.
Design response
Menus, locations and ordering actions were connected within one consistent brand and search structure.
Brand architecture, interface design, local SEO and custom development were organised around the decisions people make before ordering. Relevant location pages connect search intent with nearby restaurants, menu content remains easy to reach and direct ordering routes provide a practical alternative to marketplace journeys. The same structure gives Lana Thai a more consistent way to present the brand as locations and content change.
Published process
The experience followed the real sequence of a food decision: location, menu, confidence and convenience.
We mapped local search behaviour and repeat ordering needs before shaping the information hierarchy. Location content and search foundations helped nearby customers reach the most relevant restaurant, while menus and calls to action kept the route to ordering direct. The underlying content model also gave Lana Thai room to support multiple locations and routine updates without rebuilding each restaurant journey as a separate one off page.
System delivered
Evidence standard
Published work, with its source.
This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear.
Original published case record