Written up in full
Crescent Shopping Centre
Turning online searches into simpler visits at Crescent
- Sector
- Year
- 2023
- Duration
- 3 months
- Depth
Challenge
Shoppers arrived with different questions, while tenants and the marketing team depended on the same platform to answer them.
On mobile, visitors needed to move quickly between stores, categories, amenities, offers and centre information. Tenants needed stronger visibility within search and campaign content, while the marketing team needed a platform that could keep pace with a busy retail calendar. The challenge was to serve those overlapping needs without making the experience feel crowded or turning each update into a technical task.
Solution
A live store directory became the organising layer for retail, visitor and campaign content.
The bespoke directory acts as a filterable source of store information, helping shoppers browse by category, interest and location. Around it, the content structure gives Crescent more room for offers, events, lifestyle features and seasonal campaigns. The interface remains clean and easy to scan, so tenant brands and current content stay prominent while practical details remain close at hand throughout the visit-planning journey.
Process
Audience journeys and content relationships were mapped before interface design began.
We organised the site around the ways people search for retail destinations, individual stores and seasonal ideas. The taxonomy connected tenant pages, offers, events and campaign content, while technical SEO supported local discovery. After launch, the same structure could support a practical cycle of publishing and optimisation aligned with promotions, changing visitor needs and the centre's active events calendar.
The project, in sequence.
Images published with this project - 18
System delivered
“We have been working with [Dave Curtin] for the last number of years and couldn't recommend [him] enough. Dave worked with us on a new brand re-design... which has greatly boosted our website traffic, performance, and overall user experience. [His] reporting system is top class.”
Evidence standard
What this entry carries.
18 images, the full set published with this project, and the studio’s contribution stated in the client’s own published words above.
Turning visits into bookings?
For places people visit, the site's job is small and specific: get someone from interested to booked without a phone call.