Written up in full
AIESEP
Keeping an international education community connected between conferences
- Sector
- Year
- 2022
- Duration
- 4 months
- Depth
Challenge
An established international association needed to make membership useful during the long periods between major gatherings.
Static information alone could not support the conversations, research exchange and focused interest groups that sustain an academic community. Members needed clear ways to receive updates, message one another and join relevant discussions, while administrators needed a platform that remained organised and secure. The experience also had to feel credible across countries and institutions without becoming cumbersome for occasional users.
Solution
Membership, private collaboration and association communications were brought into one coherent digital environment.
A refined identity and membership architecture support activity feeds, private messaging, special interest groups and member updates. Those features give academics practical routes to share research and continue conversations outside conferences, while marketing automation supports regular communication from the association. The system presents AIESEP more coherently and gives members a clearer understanding of where different kinds of activity belong.
Process
Technical structure and member behaviour were reviewed before community features were reorganised.
We audited the existing platform, mapped content and membership journeys and then reshaped the information architecture around common member tasks. Design, development, semantic restructuring and monthly editorial campaigns were coordinated so the platform could function as an ongoing communication channel. The work prioritised understandable navigation and practical administration over adding features that would be difficult for members or the association to sustain.
The project, in sequence.
Images published with this project - 8
System delivered
Evidence standard
What this entry carries.
8 images, the full set published with this project, and the studio’s contribution stated in the client’s own published words above.
Trying to reach a research audience?
Research bodies usually have more material than structure. The work is making a decade of output findable without flattening it.