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Does your website need rebuilding, or just redesigning?

01When was the site last rebuilt?
Within two yearsTwo to five years agoMore than five years agoI genuinely do not know
02Has what you sell, or who you sell it to, changed since then?
No, broadly the sameSomewhat - new services or marketsYes, substantially
03Can people find what they came for?
Yes, the routes are clearMostly, but the good material is buriedNo - we are asked the same questions constantly
04Does the site explain what you do as well as you do in a meeting?
YesNot really - it is vaguer than we areNo - people misunderstand us from it
05How does it look beside the people you compete with?
Comparable or betterDated but functionalNoticeably behind
06Can your team update it without help?
Yes, comfortablyIn theory, but nobody doesNo - every change is a request
07Internally, is there agreement on what the project is for?
Yes, it is agreedRoughly, but not written downNo - different people want different things

0 of 7 answered. The read appears once all seven are done.

What “restructure” actually means.

It is the most common recommendation here and the hardest to picture, because nothing about it shows up in a mockup.

18 places to put something, several meaning the same thing

Home
About Us
About Us > Our History
About Us > Our Values
About Us > Meet the Team
About Us > Careers
Services
Services > What We Doduplicates Services
Services > Our Process
Services > Capabilitiesduplicates What We Do
Productsoverlaps Services
Solutionsoverlaps Products
Industries We Serve
Resources
Resources > Blog
Resources > Newssame thing as Blog
Resources > Downloads
Contact

Illustrative, not a real client’s sitemap. The pattern, though, is the common one: nothing here was deleted, it was merged and renamed around what people arrive wanting to do.

Prefer to just describe it?

If the situation does not fit seven tidy questions, say so in your own words instead.

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