# Go Wild Magazines, Website & Brand Case Study

> Print direction, editorial structure and search foundations now support a wider Go Wild publishing system without losing its friendly local voice.

Canonical URL: https://graphichouse.ie/work/go-wild-magazines/

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Published project Go Wild Magazines
Connecting Irish tourism stories across print and digital publishing
Year
2025
Industry
Tourism & Media
Scope
Website Design
Timeline
48 months
Images
10 published
01 Starting condition
What needed to change As titles and destination themes expanded, the publishing system had to grow without flattening the voice that made Go Wild recognisable.
Print issues, regional stories and digital content each had different production needs, yet audiences expected a coherent brand and a simple way to explore topics. Readers needed to move between destinations, food, culture and travel, while the internal workflow had to support regular editorial activity. The challenge was to create structure around that growth without turning Go Wild into a generic tourism directory.
Executive summary Summary
Business condition
As titles and destination themes expanded, the publishing system had to grow without flattening the voice that made Go Wild recognisable.
Organizing decision
Print and digital were given distinct roles within one connected editorial and brand system.
Studio contribution
Editorial Design & Digital Publishing
What you can inspect
The work, and the decisions behind it.
From the project The full project, in sequence.
Every published image from the project, in order — from the lead expression through interface, content and implementation detail.
01 Person holding "GoWild Staycations" magazine, showcasing brand identity design.
02 Go Wild Staycations magazine for website design project inspiration.
03 Office shelves with plants, books, and Go Wild Magazine for Graphic House.
04 Go Wild Staycations magazine cover with Irish castle, for website design.
05 Laptop displaying a news website, showcasing website design.
06 Go Wild Magazine covers, a design portfolio from Graphic House.
07 Display of Go Wild magazine covers, showcasing Graphic House projects.
08 Stacks of diverse publications demonstrating effective branding agency Ireland work.
09 Contractor views website on phone by Graphic House.
10 the studio Dave Curtin, senior leader in website design.
03 The decisions
What was decided, and why The thinking, as it was published.
01 Challenge As titles and destination themes expanded, the publishing system had to grow without flattening the voice that made Go Wild recognisable. Print issues, regional stories and digital content each had different production needs, yet audiences expected a coherent brand and a simple way to explore topics. Readers needed to move between destinations, food, culture and travel, while the internal workflow had to support regular editorial activity. The challenge was to create structure around that growth without turning Go Wild into a generic tourism directory.
02 Solution Print and digital were given distinct roles within one connected editorial and brand system. Magazine design and art direction preserve the tactile, curated experience of print, while the website organises stories, destinations and themes for ongoing discovery. Shared brand rules and a more consistent content structure keep the channels related without forcing them to behave identically. The result gives Go Wild a clearer way to publish regional material and helps readers recognise the same editorial character wherever they encounter it.
03 Process Creative direction, production support and digital improvement have developed together over a 48 month partnership. the studio has supported print and digital art direction, publishing workflow, content hierarchy and technical SEO as the portfolio evolved. Each new title or regional theme was considered within the wider system, so production decisions could be reused rather than rebuilt from scratch. This ongoing approach supports steady editorial delivery while leaving space for individual stories and issues to retain their own emphasis.
02 Design response
The organizing idea Print and digital were given distinct roles within one connected editorial and brand system.
Magazine design and art direction preserve the tactile, curated experience of print, while the website organises stories, destinations and themes for ongoing discovery. Shared brand rules and a more consistent content structure keep the channels related without forcing them to behave identically. The result gives Go Wild a clearer way to publish regional material and helps readers recognise the same editorial character wherever they encounter it.
03 Published process
How the work moved Creative direction, production support and digital improvement have developed together over a 48 month partnership.
the studio has supported print and digital art direction, publishing workflow, content hierarchy and technical SEO as the portfolio evolved. Each new title or regional theme was considered within the wider system, so production decisions could be reused rather than rebuilt from scratch. This ongoing approach supports steady editorial delivery while leaving space for individual stories and issues to retain their own emphasis.
04 System delivered
01 Editorial Design & Digital Publishing
“ [Dave Curtin] has been our creative partner since day one. [He doesn't] just design our magazines; [he shapes] our voice. [His] strategic input was instrumental in us winning the 'Best in the World' award in China. ”
Bobby Power Publisher, Founder Go Wild Magazines Read the original
05 Evidence standard
What we publish Published work, with its source.
This profile carries the complete published project image set and identifies its source. Commercial results and third-party endorsements appear only when their source and publication status are clear.
About the work These case studies use published project material and state what the studio contributed. Commercial results and client quotes appear only where they can be substantiated.
Original published case record
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