# Responsible AI, Graphic House

> How AI may support research and production while senior judgment, confidentiality and accountability remain human-led.

Canonical URL: https://graphichouse.ie/responsible-ai/

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Trust and governance Responsible AI
AI can accelerate research and production, but accountability for the work stays with experienced people.
Working standard / July 2026
Human direction
Positioning, creative direction, customer-journey decisions and final quality review remain senior-led. AI output is treated as draft material, never as evidence by default.
Confidentiality
Client-confidential material is not placed into unapproved systems. Project agreements can define additional restrictions, approved providers and data-handling boundaries.
Accuracy and rights
Generated material is reviewed for accuracy, bias, permissions and brand fit before it becomes client-facing work. Material decisions remain explainable to the client team.