# Website Design & Branding Insights, Ireland

> Practical guides on commissioning a website or a rebrand, written for the people responsible for the decision.

Canonical URL: https://graphichouse.ie/insights/

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Insights Notes and guides.
Written for people responsible for commissioning a website or a rebrand, covering the decisions that tend to cause problems later.
Featured decision guide Website planning / 4 min When a business has outgrown its website
How to tell whether a website needs restructuring or just needs redesigning, and why the distinction changes the budget.
02 Brand decisions / 4 min Brand first, website first, or both together?
Whether to start with the brand or the website, and how to sequence the work so the same decisions are not paid for twice.
03 Technology / 4 min Choosing the right website platform in 2026
A comparison of WordPress, Webflow, Framer and custom builds, based on how your team publishes and what the site has to connect to.
04 Complex offers / 3 min Structuring a page for a complex product
How to structure a technical product page so specialists and non-specialists can both use it.
05 Project evidence / 3 min What makes a case study credible
What separates a case study that wins work from one that reads as a portfolio piece.
06 Accessibility / 4 min Planning accessibility before the design stage
Why accessibility belongs in the structural phase of a project rather than in final QA, and what that changes in practice.
07 Procurement / 3 min Writing a procurement brief
What to include in a website brief so the responses you get are comparable and the estimates are realistic.
08 Working model / 3 min What senior-led means in practice
What senior-led actually means in a studio's day-to-day work, and the questions that establish whether it is true.
09 Measurement / 3 min Choosing which website metrics to track
Which website metrics are worth tracking after launch, and how to connect them to decisions rather than reports.
10 Studio selection / 3 min Choosing a website design partner
What to look for when choosing an Irish design studio, and which parts of a pitch tend not to predict the working relationship.
Your next decision
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